Motorola Moto E - A Game Changer Smartphone

Nowadays, every company is trying to make a mid range smartphone having better specs and features. Another such a mid range smartphone is being released by Motorola. Motorola Moto E is that new smartphone and it will be available for Rs.6,999. This smartphone with is fully loaded features and such a low cost will be touch competition to other devices in this range.

Now, the budget smartphone market wasn’t ever good in India, and it was full of devices which couldn’t deliver the performance expected by the users for what they were paying. But, the Moto E now, for me at least, is a game changer. Why? there are quite a few reasons for the same.


The display is quite neat. It is a 4.3 inch qHD display along with Corning Gorilla Glass 3 protection and also having water resistant splash guard for better durability and one can easily slide it into the pocket, where the keys and sharp objects won’t bother it much.

This phone is provided with latest Android 4.4 Kitkat. Just few days before, galaxy S3 users wew informed that kitkat update will not be available for them because of 1 GB RAM. But, Moto E having same RAM is available with Kitkat OS.

Motorola Shells - interchangeable back covers which come in 9 colors. You had to once select just between the White or Black options and had to settle with one for the entire time you are using it. Here, Motorola is giving the option to swap the back cover easily with some excellent color options.

The Motorola Apps that come pre-installed are quite enough for the users to start off with the new phone, and transfer all the content from their current smartphone. Just like what was in the earlier Motorola devices, the Moto G and Moto X. That’s the Moto Migrate function which transfers all the old content from your previous phone to the Moto E.

Besides this, it has a 5 MP rear camera, 1.2 Ghz Cortex A-7 processor,1 GB RAM, 4 GB internal memory expandable upto 32 GB and finally the 1980 mAh bettery which will provide a longer battery backup.

How it is a game changer?

Having said all this, now, here’s why I feel this could turn around the game in the low-cost Android smartphone market – the competitor brands such as Samsung, HTC, Nokia, Sony have the entry-level devices in the market at this price point and none hold such neat specifications which the Moto E is coming with.

• The Galaxy Trend from Samsung is priced at Rs. 6700 and it has a 4-inch WVGA display, Android Jelly Bean OS, 1GHz Processor with 512MB of RAM.
• Nokia X was initially priced over Rs. 8000, but now has got a price drop, with the recent pricing of Rs. 6931, and it has some of the basic specs for the Nokia X platform – having a 1 GHz processor, 512MB RAM and a 3MP fixed focus camera.
• The Sony Xperia E1 is priced at Rs. 7730, a little higher than what the Moto E is available for, but still, the phone comes with Android 4.3 Jelly Bean, 4-inch WVGA display, Snapdragon 200 processor and a 3MP camera.
• HTC doesn’t have a decent phone under the price point of Rs. 8000.

All this would surely make the competition tougher for the other brands and Motorola emerges as a clear winner and the game changer. Now, other brands will have to rethink about their strategy to introduce mid-range smartphones in market.